Poetic Advisor
Confidential counsel to clarify a vision, find the words that matter and prepare a message that feels fully embodied.
A pioneer of poetry in business
Connecting strategy with sensitivity — and words with action.
A former Microsoft manager and ESCP Business School graduate, Vincent Avanzi created the concept of poetic leadership to help executives and organisations articulate a vision that is clear, desirable and capable of mobilising people. For more than twelve years, he has worked with leading companies, institutions and communities in France and around the world.
Author of ten books, contributor to Les Échos and founder of the Les Poétiseurs collective, he writes foundational speeches and manifestos, advises leaders at decisive moments and designs bespoke keynotes and poetic performances.
Executive Speechwriter
Foundational speeches, strategic announcements, transformations and transitions written in the leader’s authentic voice.
Keynote Speaker & Performer
Bilingual stage experiences that create the spark between wonder and engagement.
What is a Chief Poetic Officer?
A Chief Poetic Officer reveals the human, emotional and narrative dimension of strategy. He listens for what is seeking to emerge, turns intention into language that resonates and helps a collective recognise itself in a shared future. The role is not to decorate corporate language, but to give it breath, meaning and the power to engage.
“A few words can change a trajectory. Those are the moments I write for.”
A distinctive voice, heard on major stages
Vincent Avanzi has delivered more than 800 engagements in over 20 countries, in English and French, for organisations including LVMH, Christian Dior Couture, L’Oréal, Air France, Visa, Banque de France, ChangeNOW, Sustainable Brands, AXA Climate, Orange, Capgemini, the French Senate and the CESE.
Discover Vincent Avanzi — The Ink of the Future ↗
Give your future a voice people want to follow.
For a foundational speech, collective manifesto, keynote or bespoke poetic performance.